- #Art direction
- #3D
- #Campaign
Kinetic Campaign
A colour-saturated campaign for a headphone launch, built for screens big and small.
Client:Kinetic Audio
Year:2024
Timeline:7 weeks
The challenge
Kinetic wanted a launch that looked like the music sounds. We built a visual language from fluid paint and motion that scales from a billboard to a story.
One key visual had to work across out-of-home, retail and a dozen social formats.
Our solution
A modular art direction system: paint simulations, a type lock-up and motion rules every partner could follow.
- 01Art direction
- 023D
- 03Campaign
Key results
- 27% – Lift in pre-orders
- 60+ – Formats from one system
- 9 – Markets launched
“Every partner got the same playbook, and every placement looked like Kinetic.”
