Small studio. Big ideas.
We're a team of strategists, designers and developers who believe the best brands are built by small teams who care a lot.
Our approach
We started Tracy to do the kind of work we'd want to hire: honest, ambitious and built to last longer than a trend.
- 14People in the studio
- 70+Projects delivered
- 9Countries we've shipped to
- 10+Years independent
Every project is small enough that the people you meet in the first workshop are the people who ship the work.
Tracy AdeyemiFounder & Creative Director
Our story
Tracy began in 2016 as two designers and a borrowed desk. Today we're a team of fourteen, still independent, still answering every brief ourselves.
Our mission
We work with founders and marketing teams who want more than a logo or a landing page. We help them decide what they stand for, then make it impossible to miss.
Values we work by
- 01
Clarity first
If we can't explain it in one sentence, we're not done yet.
- 02
Bold by default
Safe work is forgettable. We'd rather show you the brave option first.
- 03
Small teams
The people in your kickoff are the people who ship your project.
- 04
Proof over polish
Beautiful is the minimum. We measure work by what it changes.
The people behind the work
Tracy AdeyemiFounder & Creative Director 
Marcus LeeDesign Director 
Ines DuarteHead of Strategy 
Daniel OkaforLead Developer 
Noor HaddadBrand & Packaging Designer 
Kwame AsanteAI & ML Product Designer
From brief to launch in four steps
Work with us
Got a project? Let's talk
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