- #Social strategy
- #Content
- #Paid media
Bloom Social Launch
A launch campaign that took a skincare brand from zero to a waitlist of forty thousand.
Client:Bloom & Co
Year:2025
Timeline:6 weeks
The challenge
Bloom launched into one of the noisiest categories online. We built the campaign around real routines rather than retouched faces.
No ad history, a small budget, and six weeks until the first batch shipped.
Our solution
Creator-led short video, a daily routine challenge and a paid plan that only scaled the posts people were already sharing.
- 01Social strategy
- 02Content
- 03Paid media
Key results
- 40k – Waitlist sign-ups
- 3.1x – Return on ad spend
- 12M – Organic impressions
“We sold out our first batch before it shipped. That was the whole brief.”
